Brand Identity
Conceptual Ideas, Brand Territories, Guideline Writing, Brand Values, Positioning Statements
Brand Voice
Personality Traits, Brand Characters, Messaging Frameworks, Multi-channel Voice Strategy
Copywriting
Manifestos, Headlines, Subheads, Body Copy, Out of Home, Print Ads, Web Copy, Email Writing, Banner Ads, Campaigns, Scriptwriting, Packaging, Experiential, In-store Signage, Social Media
Naming
Naming Territories & Concepts, Name Options, Desktop Name Screening, Naming Architecture
Narratives
Deck-building, Pitch Decks, Live Presentations
Workshops
Brand Identity, Brand Character, Voice, Naming, Training Junior Talent
Clients
Wella (Copywriting)
OPI (Copywriting)
Clairol (Copywriting)
Amazon (Copywriting)
Pluto TV (Branding)
Philadelphia Art Museum (Branding)
Aussie (Copywriting)
San Pellegrino (Copywriting)
LEGO (Product Branding)
Luvs (Copywriting)
bumbum (Copywriting)
Heineken (Product Naming & Branding)
MoMA (Business Pitch)
Cedars-Sinai (Copywriting)
PWC (Copywriting)
Afterpay (Branding)
Bridgenext (Naming & Branding)
Royal Caribbean (Copywriting)
Lovesac (Branding)
IBM (Copywriting)
Turbo Tax (Messaging)
Nexstar (Branding)
Sephora (Copywriting)
United Airlines (Naming)
Nioxin (Copywriting)
Century 21 (Copywriting)
JetBlue (Naming & Branding)
Kajabi (Branding)
Pike (Branding)
Hydrafacial (Business Pitch)
ADT (Copywriting)
Affinipay (Copywriting)
Sense Energy (Branding)
Blue Buffalo (Copywriting)
TFR Footwear (Branding)
Turbo Tax (Copywriting)
Kinesis (Branding)
Sebastian Professional (Copywriting)
Corewell Health (Copywriting)
NextLadder (Naming)
Hatch (Copywriting)
Walmart (Copywriting)
Williamstown Theatre Festival (Branding)
Xeomin (Copywriting)
Queen Anne (Copywriting)
Liquid IV (Business Pitch)
Cantu (Copywriting)
FILA (Copywriting)
Tropicana (Naming)
Supermajority (Branding)
Zoox (Voice Workshop)
Mastercard (Copywriting)
Emerson Collective (Product Branding)
Globalization Partners (Branding)
Global Payments (Copywriting)
Psycho Bunny (Internal Strategy)
Locality (Naming)
TAF Coalition (Naming)
Snap Inc. (Branding)
Next Legacy (Branding)
Remedy Robotics (Branding)
Mellon Foundation (Copywriting)
Tim Horton’s (Copywriting)
Evolved By Nature (Branding)
Silk Therapeutics (Social Media Copywriting)
LabGrab (Packaging Concepts)
Bubly (Naming Architecture & Notional Product Naming)
Life WTR (Naming Architecture, Notional Product Naming, Product Strategy)
Eli Lilly (Branding & Product Naming)
Verizon (Product Naming & Naming Strategy)
Illumina (Branding Concepts)
Zurich (Branding)
Matterkind (Naming Contributions)
Kinesso (Naming Contributions)
LVMH (Employer Branding)
Sephora (Business Pitch)
Covenant House (Branding)
The Academy Museum of Motion Pictures (Branding)
Sirius XM (Naming & Naming Architecture)
Google (UX & Packaging Copywriting)
Google Play (Brand Campaign Concepts)
E.ON Next (Branding & Copywriting)
Quaker Chewy (Branding)
The Home Depot (Branding)
XFL (Business Pitch)
Racetrac (Branding)
Meta/Facebook Bulletin (Branding)
LA Clippers (Strategy)
Foursquare App (Copywriting)
Foursquare Enterprise (Copywriting & Branding)
Foursquare Enterprise X Tiffany & Co (Brand Partnership)
Foursquare Enterprise X Subway (Brand Partnership)
Dylan’s Candy Bar (Copywriting & Branding)
Dylan’s Candy Bar X Saturday Night Live (Copywriting & Product Development)
Dylan’s Candy Bar X Late Night with Seth Meyers (Copywriting & Product Development)
Dylan’s Candy Bar X Warner Brothers: Wonder Woman (Copywriting & Product Development)
Dylan’s Candy Bar X Paramount: Mean Girls (Copywriting & Product Development)
Dylan’s Candy Bar X Paramount: Minions Movie (Copywriting & Product Development)
Weight Watchers (Copywriting)
Dove (Copywriting)
Dove Men + Care (Copywriting)
Dove Baby (Copywriting)
Vaseline (Copywriting)
CLEAR Hair Care (Copywriting)
Unilever (Copywriting)
National Sleep Foundation (UX Copywriting)
Botox (Copywriting & Editing)
American Express: US Open (Copywriting)
American Express: OPEN Forum (Copywriting)
American Express: MAGIC Market Week (Copywriting)
and the rest… are likely under lock and key 😬