In 1975, a little 'ole agency by the name of Ogilvy & Mather positioned American Express traveler's checks as the new wallet essential. Newsflash: it worked. Don't Leave Home Without It became synonymous with the brand, and the card became a luxury you simply couldn't afford to live without.

But the best way to sell an Amex membership isn't to sell it, it's to sell the community that comes with having one. And when small businesses sign up for OPEN Forum, they get insider-only knowledge that's worth a fortune.

Summit for Success

THE CHALLENGE: How do you encourage entrepreneurs to seek alternate funding in an unpredictable marketplace?

THE SOLUTION: Lay the groundwork. If you're gonna teach someone to fish, teach them to fish big. Government contracting can make sales skyrocket. Start small. Dream astronomically.

THE TAGLINE: Helping Businesses Do More Business

CEO Bootcamp

THE CHALLENGE: How can you inspire women to explore their inner potential to bring prosperity to their external ventures?

THE SOLUTION: Shift their mindset. There's strength in numbers. Rally together for the three C's: Confidence, Competence and Connections. (Oh, and crushing it.)

THE TAGLINE: Helping Businesses Do More Business

AGENCY: Momentum Worldwide

ROLE: Copywriter, EQUAT/ON Program

RESPONSIBILITIES: Copywriting, social media writing