Wait. First, check out the Behance.

Did you know petrochemicals are part of nearly everything around us? I’m talking parabens in our skincare. Perfluorinated compounds on our clothing. Even formaldehyde all over our damn furniture. The list goes on and is (literally) enough to make you sick. Yuck.

Enter: Evolved By Nature. They’re a green chemistry company that’s invented a way to turn pure silk into liquid form—Activated Silk™—that can be applied to nearly any product for any brand (instead of all that nasty stuff). And they’re on a mission to change how the products we use and love are made. Forever.

THE CHALLENGE: How do you develop a brand for a technology the world has never seen before—that was invented to solve a problem no one knows about?

THE SOLUTION: You don’t just create a brand. You create a movement. Because brands come and go, but movements that encourage not just consumers, but other brands, to join in? Now that’s how you change the world.

FUN FACT: After all the research (6+ months) I did to help build this baby, I’ve actually made an effort to switch to more naturally-based products myself. No, I don’t wear a flower crown. (Why? I mean, don’t you think I could pull it off?) 🌻

AGENCY: R/GA

ROLE: Senior Verbal Designer

RESPONSIBILITIES: Brand concepts, brand character, brand voice, copywriting, playbook/brand guidelines, social media writing, social media consultation, product/platform naming

*Some images may be for proof of concept. Do not reproduce.