They say the places you go are the best indicators of who you are. Well they don't say it, Foursquare says it, one of the fastest-growing contextual location tech companies out there. Tracking how people behave in the real world the focus group Don Draper nevaaaa had. After all, insights are nothing unless you can actually prove ‘em.

The original Foursquare began as the "check-in" app for tailing your friends—then they added Swarm, thus evolving into a data-driven machine that transforms businesses from the ground up. Since then, the “check-in” has become one of the most widely used terms in app history. Which is pretty darn cool 📍

THE CHALLENGE: How do you lead curious marketers through the crazy, hazy space of what location tech can do for their business?

THE SOLUTION: Consumer data isn’t about numbers—it’s about people. Establish that you’re people people with the most comprehensive, real-time movement map in the world. (And then show what that map can do.)

AGENCY: Foursquare Marketing Team

ROLE: Enterprise Marketing Copywriter

RESPONSIBILITIES: Branding concepts, brand voice, copywriting, social media writing