Here’s how we spun it to Seth: candy always makes the perfect gift, which is why Dylan’s Candy Bar created a new, unique approach to gifting by leveraging the art of *elevated* arrangement. Introducing Stack A-Rounds, a curated collection of expertly selected candy in pre-filled, grab-and-go container cylinders you can actually stack.

With cheerfully colorful lids and sweets a notch up from what you might find in bulk, the re-useable containers look great in all kinds of spaces that can be used time and time again. They're totally a snap, too: 1) Pick it 2) Fill it 3) Stack it 4) Gift it

THE CHALLENGE: How can you spin the concept of gifting on its head and make it an enjoyable experience that beats stale, predictable options?

THE SOLUTION: Let customers express a sense of L-O-L personal flair with all-the-yum candy featuring all-the-fun titles. Then lock all the pieces into place, from the playful collection name to the actual products themselves. 

AGENCY: Dylan’s Candy Bar Marketing Team

ROLE: Copywriter, Brand Voice Lead

RESPONSIBILITIES: Product concepts, product naming, copywriting, social media writing

*Video courtesy of Late Night with Seth Meyers. Do not reproduce.