Dylan's Candy Bar National Brand Campaign
People are pretty unapologetic about their choices these days, especially when it comes to treating themselves. Gummy lovers *love* gummies, chocolate lovers love chocolate, and in-between-ers who like both have a darn good reason for it.
Enter Dylan's Candy Bar, the world's largest candy emporium merging art, fashion, and pop culture with candy. You’re completely transported to a whole world of nostalgia, familiar flavors and new possibilities. It’s a home for more than candy—it’s a home for whimsy.
THE CHALLENGE: How do you give a candy brand a unique, spunky voice that stands out amongst the high-end candy competition in NYC and beyond? (Oh, and surprise—there’s no budget for photography!)
THE SOLUTION: Glorify decision-making and celebrate how freeing it is to go with your gut. Awaken that inner child. Eat your candy (and wear it, too, if you want). Our campaign name? Don't Mess with My Sweet Tooth. And my gosh, did it make a splash.
FUN FACT: A little birdy told me that our campaign helped to increase ROI by nearly 30% in key markets. Heck, yeah.
AGENCY: Dylan’s Candy Bar In-house
ROLE: Copywriter, Brand Voice Lead
