Stack A-Rounds Debut
I found a circular object on my desk. That wasn’t totally crazy for a copy gig at Dylan's Candy Bar, but the brief kind of was: what do we call this thing? And not only what do we call it—how do we market it and make it the coolest candy container on the block? Well hello, Stack A-rounds 😍
Luckily, we figured out pretty quickly it was more than just a container—it was the perfect vessel for gifting and collecting it in every color and flavor. Pick it. Stack it. Gift it. Eat it. Repeat it. You’re welcome!
THE CHALLENGE: How do you make something totally normal, like shopping for candy, an elevated experience that’s as fun to buy as it is to eat?
THE SOLUTION: Make it something that’s not only pretty to purchase, but show off wherever you are. The colors, the flavors, the way you pile them all up—your Stack A-round selections speak to who you are, what you like, and how you share that with people you love. (Seth Meyers thinks so, too.)
AGENCY: Dylan’s Candy Bar In-house
ROLE: Copywriter, Brand Voice Lead
Psst… skip to 1:20 ☝️
