THE HOME DEPOT REBRAND
Doing things is hard. Seriously—building things from scratch is no joke. It’s a journey filled with ups and downs, oohs and… oops. But that’s also the beautiful part of getting things done, right? You have to physically make things happen in order to make things happen.
The Home Depot knows that inside their warehouse, everyone is a doer. They’ve been a leader in the home improvement space since 1978. And as they move into the next era of their iconic brand, they’re ready to lay the foundation to help a whole new generation of doers.
THE CHALLENGE: How do you refresh the world’s original home improvement brand and give it a paint job without losing key pieces of brand equity (ehem—orange)?
THE SOLUTION: Unbox something no other brand in the space can own—an insatiable passion for helping people do more and spend less. Plug into the power of the in-store experience and extend it across the whole brand (sawdust included).
FUN FACT: This project spanned almost a year. That’s a long time in branding years! We also partnered with BBDO after they became The Home Depot’s AOR. As they say in this awesome spot: it’s a good time to be a doer.
AGENCY: R/GA
ROLE: Verbal Design Director
