Do you want some fries with that grand slam? For the 2013 US Open, Momentum Worldwide wanted shake things up (literally) with two groundbreaking interactive booths. At the Art & Sound of Tennis, you can create digital art pieces via motion sensors that mirror your every swing and swipe. (Um, sweet 🎾) You can also post it to social media to prove to your friends you're ready for the pros.

But it was American Express members that ruled the roost at the Swing Analysis center, featuring custom LED rackets and a keepsake print that would make Andy Roddick jellyfish. And that’s just one example of what it means to be an AMEX member. Every year, you get memories… and major perks.

THE CHALLENGE: How can you amplify the AMEX experience for both tennis lovers and the tennis-curious?

THE SOLUTION: Let fans in on the fun by illustrating the beauty of the sport itself, brought to you by the most premium credit card company in the world. Because the more unique the experience, the more likely it will last forever.

THE TAGLINE: It's Better Here

FUN FACT: Nearly a million fans visit the US Open each year. That’s a lot of eyes! Rumor has it these billboards appeared on the MTA’s 7-train 👀

AGENCY: Momentum Worldwide

ROLE: Copywriter, EQUAT/ON Program

RESPONSIBILITIES: Billboard copywriting, social media writing

*Video courtesy of Your Majesty Creative X Red Paper Heart X Momentum Worldwide to demonstrate the breadth of the experiential campaign. Do not reproduce.