Eat. Sleep. Save the world. Repeat. For Wonder Woman's 75th Anniversary, Dylan's Candy Bar built a collection fit for a hero with eye-popping graphics, seriously trendy lingo, and WOW❗worthy displays.

But Wonder Woman isn't just a badass female crime-fighter—she's highly respected for her values and morals. We took her radical honesty > everything approach and applied it to our must-have munchies and kickin' wardrobe-essentials. 

THE CHALLENGE: How do you bring such an iconic heroine to life for today's trendy, modern woman… and in candy?

THE SOLUTION: Celebrate what makes her special by embracing how what she stands for translates today. From saving the world to just crossing a day off in it, we’ve all earned time for a little confidence boost.

FUN FACT: I researched Wonder Woman for weeks. I poured over her character traits, listened intently to Lynda Carter's 1970's interviews (#girlcrush), and ducked into nearly every comic book store in Manhattan. Most shop owners thought I was lost, looking for a place to park my Pumpkin Spice Latte. Naturally, I used my golden bracelets to hoist a 50,000 pound boulder over their heads as a lesson never to judge an Amazon Goddess by her cover 💪

AGENCY: Dylan’s Candy Bar Marketing Team

ROLE: Copywriter, Brand Voice Lead

RESPONSIBILITIES: Product concepts, in-store activations, copywriting, social media writing